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Quaker Oats Purchased The Beverage Brand Snapple In 1994 For $1.7 Billion And Sold It Three Years Later To Triarc For $300 Million. Commenting On The Quick Loss Of The Brand’s Value, The New York Times Noted That “Quaker Oats’ Distribution Strength Rested 14th, 2024

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BRANDING AND BRAND EQUITY 4.1 INTRODUCTION
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